Memes in digital culture mit press essential knowledge series. The cultural logic of photobased meme genres limor shifman 546577 vcu 010. Although memes have been examined as visual rhetoric and discursive participation, such political memes effects on viewers are unclear. In digital culture mit press essential knowledge by shifman, limor isbn. Shifman, limor memes in digital culture 2014 free ebook download as pdf file. Pdf on mar 14, 2016, christopher lehman and others published memes in digital culture, edited by limor shifman. Memes in digital culture by limor shifman lse research online.
Memes in digital culture is a superb overview of the study, power, and potential of memes. After evaluating the promises and pitfalls of memes for. In this audiobook, limor shifman investigates internet memes and what they tell us about digital culture. Pdf memes in digital culture, edited by limor shifman. Yet the internet turned the spread of memes into a highly visible practice, and the term has become an integral part of the netizen vernacular. Columbia universitys report on postindustrial journalism as cited by campbell, 2018 highlights that with the dawn of the internet comes a new ecosystem of information production, distribution and consumption. In this book, limor shifman investigates internet memes and what they tell us about digital. Limor shifman s memes in digital culture expertly contextualizes, theorizes, and historicizes online memes within a broader sociocultural framework. Memes in digital culture by limor shifman 9780262525435. In each chapter, shifman has put footnotes on references to research or on things she hasnt elaborated on, but may require more understanding. Memes in digital culture by limor shifman overdrive. Why did a youtube video of gangnam style, a song performed by south.
This book doesnt dive the deepest, but it lays out all of the important issues well enough for anyone to understand why memes are so sticky from a college student to an interested grandparent in why kids these days are making wacky cat videos. Memes, shifman argues, encapsulate some of the most fundamental aspects of the internet in general and of the participatory web 2. Everyday low prices and free delivery on eligible orders. The meme, once defined as a small unit of culture, is an underrated invention of the digital era. This paper reexamines the concept of meme in the context of digital culture. Buy memes in digital culture the mit press essential knowledge series. The book is smart yet accessible, balanced yet provocative. Pdf click to increase image size click to decrease image size. Using the meme concept as an analytic tool, this article aims at uncovering the attributes common to memetic videos popular clips that generate extensive user. Like genes, memes are defined as replicators that undergo variation, competition, selection, and retention. Memes epub, shifman argues, encapsulate some of the most fundamental aspects of the internet in general and of the participatory web 2. But they are more than just funny photos or videos shared with friends. A central feature of this website is the dazzling number of derivative videos, uploaded daily by many thousands. Memes in digital culture limor shifman details trove.
In this short but dense book, limor shifman deals with a slippery but pervasive kind of digital objects. At any given moment, many memes are competing for the attention of hosts. Enter limor shifmans memes in digital culture, which argues the case for. Defined as cultural units that spread from person to person, memes were debated long before the digital era. Shifman s concept of the internet meme is based on the idea of memes, which goes back to richard dawkins 1976 book the selfish gene. Overall, memes in digital culture is a current examination of the communicative roles memes serve in digital culture. Memes in digital culture by limor shifman goodreads. Internet memes, such as lolcats, planking, or gangnam style, have become prominent aspects of digital culture.
Limor shifman explores this presence and how it affects us in her book memes in digital culture. The analysis looks into the broad dimensions of truth and temporality, as expressed in. Shifman, limor memes in digital culture 2014 meme idea. Memes have a large presence in our digital culture. Chapter one introduces readers to the authors main arguments. Memes in digital culture accomplishes a great deal in a very efficient package. Memes in digital culture by limor shifman is another great addition to the mit press essential knowledge series. Internet memes may be entertaining, but in this book limor shifman makes a compelling argument for taking them seriously. More importantly, shifman argues that internet memes are indicators of an active digital culture and are as such relevant for researchers interested in civic participation also. She discusses a series of wellknown internet memes, including leave britney alone, the pepperspraying cop, lolcats, scumbag steve, and occupy wall streets we are the 99 percent.
Shifman discusses a series of wellknown internet memes including leave britney alone, the pepperspraying cop, lolcats, scumbag steve, and occupy wall streets we are the 99 percent. Journal of computermediated communication 20 4, 417433, 2015. Shifman s interest in using the analysis of internet memes to view contemporary culture in the digital age is a timely one. It is an enjoyable and comprehensive text that situates online memes as an integral and significant aspect of participatory culture. Memes in digital culture mit press essential knowledge. In our modern media environment characterized by participatory media culture, political internet memes have become a tool for citizens seeking to participate actively and discursively in a digital public sphere. Memes in digital culture by limor shifman tweet 92 0 internet memes, such as lolcats, planking, or gangnam style, have become prominent aspects of digital culture. Launched in 2005 as a videosharing website, youtube has become an emblem of participatory culture. Shifman has done an exemplary job of balancing an analytical. Internet memes significance in understanding culture, behavior, and global ization. Shifman attempts to bridge the gap between academic and popular discourse about memes 4. Memes in digital culture is a superb overview of the study, power and potential of memes. Shifman has done an exemplary job of balancing an analytical overview of her subject with forays into fascinating conceptual debates. Patrick sharbaugh, asiascape memes in digital culture is a superb overview of the study, power and potential of memes.
1177 1634 1562 659 38 1542 36 1518 255 87 435 233 957 649 1435 1035 1151 292 872 1215 539 1328 1133 392 1303 739 719 1352 118 801 1491 383 332 564 244 1434 969 1498 1447 721 572 268 1434 467 1114